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Political pundits have been asked numerous questions as to the most
important component of modern political campaigns that will assuredly impel
victory for election candidates. Until today, the
query remained unanswered as we have received many varied and equivocal answers
to a seemingly difficult question. Most political experts will say, having a ”win-able” candidate, some will stress successful fundraising to source out
enough campaign funds. Others will respond for candidates to “get out and get the votes” (GOTV).
However, most election campaign specialists agree on one thing they believed to
be the most important aspect of the modern campaign, that is ”targeting.” Any candidate can be
considered ”win-able,” only if
campaign managersare capable to target voterswho will support that specific candidate and
those who have contributed to similar political campaigns in the past, in terms
of fundraising.Nevertheless, it should be crystal clear that any candidate
will not win an election without converting the support of the “target “voters into actual votes in the
polling precincts on election day.
Anywhere in the world, an election
campaign has always been one the most memorable and exciting events in a
democratic country where suffrage is a part of life. Naturally, either the
national or local elections have significantly influenced the social and
financial environments even for a short period of the election campaign.
Oftentimes, winning or losing an
election could either “make” or “break” candidates, both as politicians and
individuals. Many had said that politicians belong to a rare breed of people. Those who run for public offices are
ambitious, determined and highly competitive individuals. It is maybe for these
reasons that politicians take defeat as very hard on them and their families
with some even going into temporary or complete obscurity.
In part I, I focused on the 1965 national election, considered as the
longest and most hotly contested campaign in our political chronicle where the
late Ferdinand Marcos won over then incumbent President Diosdado Macapagal. Marcos'
reign continued followed by his re-election in 1969. Not content with 2- 4
year term presidencies, Marcos fortified his authoritarian regime by declaring
Martial Law in 1972, justifying his decision due to a heightened communist
rebellion and deteriorating civil obedience.
Derived from Latin and Greek words meaning “book”, the BIBLE
is definitely a unique manuscript and is a distinct class in itself, a book for
all mankind and for all time.
Written for over a period of 1600 years by about 40 human
contributors, the Holy Bible is divided into two main parts, the Old Testament,
a story of a nation, for the most part originally written in Hebrew and the New
Testament, a story of a Man, Jesus Christ, written in Koine Greek. The Bible’s
unanimity is due to the fact that, ultimately the book has only one author, GOD
himself. The human authors wrote exactly what GOD wanted them to write and the
result was the perfect and holy word of GOD. (Psalm 12:6 : 2 Peter 1:21)
There are sixty-six (66) different books that comprise the
Holy Bible, Old and New Testaments as its main parts and several divisions such
as the books of law, Levicitus and Deuteronomy, historical books such as Ezra
and Acts, books of poetry and wisdom such as Psalms and Ecclesiastes, books of
prophecy such as Isaiah and Revelation, gospels such as Matthew, Mark, Luke and
Johnand Epistles (formal